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Why WordPress

People often claim WordPress is outdated for SMBs in 2024. They’re wrong. In fact, businesses not using WordPress are missing out on a powerhouse platform. It’s not just another option – it’s the go-to solution for most SMBs looking to thrive online.

While e-commerce brands might consider alternatives like Shopify, WordPress dominates across nearly every other sector. Its versatility, robust features, and unmatched ecosystem keeps it ahead of the pack.

Let’s explore why WordPress remains the top pick for SMBs in 2024.

Open Source Domination

WordPress thrives on community power. It’s not just software; it’s a movement. Thousands of developers, designers, and users contribute daily. This open-source model drives constant innovation.

Unlike closed systems, WordPress lets you peek under the hood. You can change, improve, and adapt it to your needs. This freedom is priceless for businesses.

The GPL license ensures WordPress stays free and open. You’re not tied to one company’s vision. Instead, you benefit from global creativity and problem-solving. For SMBs, this means getting enterprise-level solutions without the hefty price tag.

Freedom and Flexibility

WordPress offers SMBs a level of freedom that other platforms can’t match. While systems like Webflow may look sleek, they often trap users in rigid frameworks and costly upgrade paths. WordPress, on the other hand, gives you room to breathe and grow.

With WordPress, you can:

  1. Stack URLs for better SEO.
  2. Change hosts whenever you want.
  3. Make design tweaks without hiring experts.
  4. Create unlimited pages and forms.
  5. Add site search without extra costs.
  6. Scale collections and traffic as you grow.
  7. REST API: Build apps or integrate with other systems easily
  8. Multilingual support: Reach global audiences without extra costs

This flexibility is crucial for SMBs. You can start small and expand without hitting arbitrary limits. Your site grows with your business, not against it.

Unmatched Extensibility

WordPress shines in its ability to adapt. With over 60,000 free plugins and countless premium options, you can build almost anything. Need a blog? Easy. Want an online store? No problem. How about a forum, portfolio, or membership site? WordPress has you covered.

These plugins aren’t just add-ons. They’re powerful tools that can transform your site. From SEO optimization to advanced analytics, you’ll find solutions for every business need.

The beauty lies in WordPress’s user-friendly nature. You don’t need to be a tech guru to add new features. This flexibility allows SMBs to stay nimble and competitive without draining their budget. Whether you need SEO tools, analytics, or custom functionalities, there’s likely a plugin that fits the bill.

Rock-Solid Security

WordPress gets a bad rap for security, but here’s the real deal: it’s as secure as you make it. What sets WordPress apart is its proactive approach. The core team doesn’t just react to threats; they hunt them down before they become issues. Regular updates and patches keep your site secure. Plus, the open-source nature means countless eyes are always on the lookout. It’s like having a global team of security experts watching your back.

Plus there are tons of security plugins out there. Some are free, some cost a bit, but they’re worth it. For SMBs, this means robust security without breaking the bank. It’s not bulletproof, but it’s damn close if you do it right.

Block-Based Flexibility

Let’s cut the fluff. If you’re a WordPress veteran, you’ve seen the shift. The block editor isn’t just Gutenberg anymore – it’s the future of content creation.

Remember the days of shortcodes and clunky page builders? Gone. Now we’ve got a native system that’s actually extensible. Third-party blocks are seamlessly integrating, giving us the best of both worlds: core stability with plugin flexibility.

Sure, there was a learning curve. But admit it – once you got the hang of it, you started building pages faster than ever. And let’s talk about client handoff. It’s a game-changer. No more “Don’t touch that!” warnings. Clients can actually edit without breaking everything.

Is it perfect? Hell no. But it’s evolving fast. And if you’re not leveraging it, you’re falling behind. Simple as that.

Improved Functionality

It’s not 2004 anymore. WordPress has evolved massively:

  1. Plugins can be auto-updated.
  2. The admin UX is user-friendly and easier to navigate than Webflow.
  3. Performance is easily fixed with good hosting and a light theme.
  4. Automatic plugin and theme updates
  5. Simplified backup and restore processes
  6. A more user-friendly admin interface
  7. Enhanced REST API for developers
  8. Better multisite capabilities for managing multiple websites
  9. Headless CMS options for modern web development

WordPress vs the Rest: No Contest

WordPress continues to democratize web publishing. It empowers businesses of all sizes to create professional websites without extensive technical knowledge. This open-source platform powers a significant portion of the web for good reason.

In 2024, WordPress remains a top choice for SMBs. Its combination of flexibility, extensibility, and user-friendliness is hard to match. While other platforms may offer specific advantages, WordPress provides a well-rounded solution for most business needs.

If you’re still not using WordPress for your site in 2024, it’s time to rethink your choices. WordPress isn’t just another option.

I'm Phil, a WordPress expert that is into design, aesthetics, development and pizza. I fail, I learn, and eventually, I'll send out my first newsletter soon.
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